We use cookies on our website to ensure that the functions of the website work properly. In addition, cookies are used for analytics and site usage tracking so that we can improve our site.
What are cookies and other similar tags?
A cookie is a small text file that is stored on the browser or terminal you use when you arrive at our online service. It contains a unique, random string that allows the browser you use to be identified and distinguished from other browsers.
Depending on the situation, we may also have other similar technologies and recordings, such as pixels (web beacons) and scripts. Scripts are small snippets of code and pixels are small image files that are downloaded when you open our page or send an email, and can be used to set cookies, among other things. We refer to all of the above technologies with the term “cookie” unless it is necessary to use the name of a particular technology or identifier on a case-by-case basis.
What are the uses of cookies?
In our services, cookies are used to implement, improve and facilitate the use of the services. Cookies can also be used to personalize services and customize marketing communications and advertising.
Analytics and user experience cookies
These cookies allow us to determine which of our services are popular and which features of our services are used the most. We use the information to improve your customer experience and to develop our services and correct any errors that may occur in them. For example, we follow trends, such as which of our products are of interest to customers. In this way, we can renew the store's product range to better serve our customers.
In addition, we measure the number of visitors to our sites and their sections, which allows us to see which product group is of interest to customers and to better present this product group on our sites. Statistics also tell us how the number of visitors changes, for example, during public holidays or other seasons.
In our services we use e.g. Google Analytics, a web analytics service provided by Google Inc., to analyze the use of our websites and to better serve our websites to our users. The information stored in cookies used by Google's tools (for example, pseudonymized IP addresses) is forwarded to Google's servers around the world for storage. As a result, such data may be processed on servers located outside the user's country of residence. The information it receives is used by Google to evaluate how the user browses the content of the pages and to compile summary reports about your use of the site. In addition, Google conducts surveys of the services provided by the Sites and provides statistics on Internet usage. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google's behalf. You can install an add-on on your browser that prevents Google Analytics data from being saved. You can get the add-on at https://tools.google.com/dlpage/gaoptout?hl=en_US. If you have the above tool installed in your browser, information about the use of the service will not be saved.
Advertising targeting
Advertising-targeted cookies allow us to provide you with the best possible user experience and to show you the advertising that interests you.
Advertising can be targeted in many different ways. For example, with the help of our partners, we can target our advertising on a media site after you have visited our services (so-called retargeting or remarketing). We can also form target groups, in which case we may ask our partners to target advertising on their pages. to a target group or a user group corresponding to this target group (so-called custom audience or similar audience). Targeting may require combining data with data collected by our partners. Merging takes place at the group level. This allows our partners to expand their target audiences to deliver better and more targeted advertising. We also hand over target audiences to implement advertising for our partners for the duration of the campaign.
Targeting your ads may appear to you as ads for products or services that you have browsed in the online store. In addition, advertising may recommend products or content that you may be interested in based on your customer information or online behavior.
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